We all know that Search Engine Optimization is evolving. Further, the relevance of high quality and frequent content around market position is critical.
With 2014 just a few days away, and more brands and businesses embracing content marketing, you may be worried about how your team can continually produce content that is shareable and engaging. Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source.
Here's how to plan effectively for content marketing in 2014
When it comes to content planning, you better have a solid SEO strategy ready to support your content marketing investment. For best results, you should develop your content with both your audience and Google in mind.
With 2014 just a few days away, and more brands and businesses embracing content marketing, you may be worried about how your team can continually produce content that is shareable and engaging. Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source.
Here's how to plan effectively for content marketing in 2014
When it comes to content planning, you better have a solid SEO strategy ready to support your content marketing investment. For best results, you should develop your content with both your audience and Google in mind.
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| Search Engine Marketing |
- Let Your Content Plan Be Your Guide
- Define Your Coverage Area
- Think About Your Audience
- Have an SEO Strategy
- Have a Social Media Strategy
- Online PR is Critical to Success
- Google+ Local and Google Carousel
- Optimize all your content, including:-
- Articles
- Blog posts
- Whitepapers
- Webinars
- Online videos
- Info graphics
- Web copy
- Landing pages
- Images
- Podcasts & audio files
