Search Engine Optimization has become a crucial business process and a number of companies have been established with the sole purpose of providing SEO services. Let us take a look at these services and their unique characteristics. Basically there are three types of Search Engine Optimization processes: white hat, black hat and grey hat services.
White Hat SEO Let’s start with the good stuff first. White hat SEO services are made from appropriate content and sound business strategies to increase a website’s visibility and audience. White hat service providers are people oriented; they do not rely solely on how a particular search engine would place or rank their website. They believe that good, clean content will always attract more people and therefore, more business. Examples of this would be the strategic use of keywords that can be associated to quality blog posts, and as white hat services do not rely on ‘cheat’ devices, a website that employ such services have minimal risks of getting blacklisted. The major downside of white hat SEO is that the results produced are slow to come by. A typical website could take months to get to the top tier with this type of service.
Black Hat SEO can be considered as cheating the system. These type of SEO services trick search engines into putting a website into the top tier of queries fast. black hat SEO uses tricks like spamming and the use of automated applications such as ‘bots’ to get the job done. Unlike white hat SEO, content developed for black hat SEO is subpar and at times irrelevant for both search engines and the audience alike. Although tricks like these can get a website on top of search engine queries really fast, a black hat service has a high risk of getting a site blocked, banned or removed altogether.
Grey hat SEO does not fall into either white hat or black hat categories. Grey hat services thread the line between being risky and maligned and being clean and effective. These types of SEO operates on the concept of risk and reward; sure they may employ black hat tactics in combination with white hat ones, but the results have very risky rewards in the end for the website owner.
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